![sony xavc s format sony xavc s format](https://www.ufushare.com/image/xavc-s-to-after-effects.jpg)
The smart folks over at Studio Daily have hinted that we might see a firmware update even before the products are released. Fourteen manufacturers have already made plans for future products to support Sony’s XAVC format and workflow. Through a licensing program, manufacturers in the broadcast and production industry can develop their own high quality and high frame rate products. It is important to note that Sony has developed the XAVC format as an open format.
![sony xavc s format sony xavc s format](https://www.videoconverterfactory.com/tips/imgs-self/xavc-s-vs-avchd/xavc-s-vs-avchd-7.jpg)
“The quality of HDTV programming originated in 4K is simply stunning and will allow both broadcasters and the production community to build a future-proof catalogue of high-end content, now.”
#Sony xavc s format professional#
“The new XAVC format underlines Sony’s commitment to bringing high-quality content to the consumer market,” said Takao Yoshikawa, Senior General Manager of Content Creation Solutions Business Division, Professional Solutions Group, Sony Corporation. Beyond film production, Sony’s XAVC technology encourages other genres such as TV dramas, entertainment shows, documentaries and commercials to adopt the format. The new codec is geared toward 4k production but can still be found useful for 2k production. XAVC is the latest compression codec Sony has created to keep up with new technology in video and film production.
![sony xavc s format sony xavc s format](https://briansmith.com/wp-content/uploads/2016/04/Sony-FW-3-20-Update-1.jpg)
At which point we should begin to see mass production of 4K television technology, allowing manufacturers to drop the prices into a more consumer affordable range. Sony’s goal is to make 4K production affordable so that content creators will utilize the technology, and effectively stir a demand for 4K technology on a consumer level. The idea behind Sony’s October 30th announcement was to stir up some excitement for their upcoming 4K production lineup. Only individuals with heaps of expendable income will invest in the first generation of 4K monitors and televisions. Sony knows that 4K displays are not consumer affordable…yet. Last week Sony released quite a few updates which we intend to explore over the next couple weeks, and as more information begins to roll out we will make sure to keep you updated. Posted by Cricket Capucci on November 5, 2012 < Back to all posts Sony XAVC Recording Format Intends To Accelerate 4K Production